2009年的夏天，D&AD为年轻设计师们提供了一个展现创意和艺术的舞台，而最终来自 Ravensbourne College of Design & Communication的Callum Parish所带来的动画短片“Swedish Made Simple”夺得了令人瞩目的D&AD Best New Blood 2009。现在我们就一起来感受一下D&AD带给我们的创意新势力。
作者Callum Parish如此描述自己带来的动画短片作品“Swedish Made Simple”：
The brief was to create a piece of moving typography. I decided to use material from legends 'The Two Ronnies', which provided me with interesting audio, easily interpreted the idea of the entire composition being made up of letters.
这部动画短片主要概述是创建了一批移动的凸字排版，我决定用来自“The Two Ronnies”中的素材，这些可以直接提供给我有趣的音频，很容易地说明了整个字母组成的创意。
动画短片中人物的对话音频很有趣，语句都是由单个字母所组成。
D&AD Best New Blood 2009 获奖动画短片作品“Swedish Made Simple”视频欣赏：
D&AD Best New Blood 2009 获奖动画短片作品“Swedish Made Simple”截图欣赏：
关于D&AD Best New Blood 2009创意新势力的一些数字：
More than 5,000 visitors.
2,000 graduating student exhibitors.
Over 135 courses exhibited and we had more than 170 stands of work.
D&AD Blog: D&AD Best New Blood
D&AD Best New Blood 2009的新人奖获得者Callum Parish的个人作品展示网站: Swedish Made Simple
